Lithuanian basketball continues to attract international brands, with the Lithuanian Basketball League (LKL) announcing its partnership with AFEX, a leading global payment and risk management solutions provider.
"We're proud to sponsor one of the most successful basketball leagues in Europe," said Wayne Mitchell, General Manager EMEA at AFEX. "The Lithuanian Basketball League embodies teamwork, innovation and pursuit of excellence which reflects the values we have at AFEX. We're looking forward to the upcoming King Mindaugas Cup and the rest of the season."
With a client base of over 35,000 customers worldwide, and a heritage that dates back to 1979, AFEX is strengthening its presence in Lithuania by sponsoring the LKL. According to LKL President Remigijus Milasius, it is an acknowledgement of the quality of Lithuanian basketball as a whole.
"Since assuming office, our team has been looking to strengthen Lithuanian clubs and raise the level of LKL," said Milasius who began his presidency in 2013. "We are now regarded as one of the top leagues in Europe, and attracting an international partner only shows that we have things to offer to the whole world. It's a sign that we're delivering for our long-time partners. The partnership with AFEX will help both sides to open doors to new markets and strengthen our positions."
AFEX joins an ever-growing list of international companies working with the Lithuanian Basketball League, which also has active partnerships with the likes of Betsafe, Compensa, Bosca, Mercedes-Benz and Circle K.
Established in 1979, AFEX is a leading global payment and risk management solutions provider specialising in cross-border transactions and providing market expertise and unrivalled customer service for businesses and private clients. With a client base of over 35,000 customers worldwide, AFEX prides itself on tailoring its payment and foreign exchange services to meet its clients’ needs. AFEX’s online payment platform, AFEXDirect, provides clients with one consolidated overview of their currency exposure and makes it easy for companies to manage international invoices. AFEX maintains offices across the Americas, EMEA and Asia Pacific. To find out more, please visit www.afex.com.